Going Global Sourcebook

Are you ready to take your small business to the international market? Don't miss Going Global: An Information Sourcebook for Small and Medium-Sized Businesses.

Author Susan C. Awe breaks the book down into sections that will help you work through all the aspects of successfully entering international trade, including:

  • Why Get Into International Trade?
  • Market Analysis/Competitive Strategy
  • Approaches to Exporting and Importing
  • Basics to Setting Up and International Business
  • The Internet and Selling Globally
  • International Franchising
You will find one copy of Going Global in the non-circulating Reference Collection at Central Library (which means it's always available to read in the Library), and a second copy in our regular collection, available to check out or place on hold.

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